My first step was to look for external laboratories to formulate and manufacture the product for me. That was a big challenge, as every lab I went through tried to explain to me why the product couldn’t be completely natural. With how little information I had, I had no choice but to accept their ingredients or move on to the next option. I chose to move to the next one over and over again.
This was a turininf point for my project. Realizing that formulation was not something I could delegate to someone who didn’t understand my essence as a company, I decided I had to learn how to formulate my own products.
In 2019 I started my “Natural Cosmetic Formulation” studies at the prestigious “Botanical Formula” school in the UK.
A small laboratory at home has witnessed my experiments and learnings, but above all, the great passion I am placing in each of the products I am creating. This experience defined our second principle of my brand: