In recent years, new trends related to personal care, have sought to create more conscious consumers in terms of the impact that certain beauty products and practices have on the environment, in our body and in our lifestyle. However, before we talk about these trends we must address a concept called “Conscious Beauty” which has gained a lot of relevance in recent times. However, before we speak about this trends, it is importanto to talk about a concept that has gaine much relevance through recent years that is called «Conscious Beauty»
What is conscious beauty?
The new currents of thought, which invite us to live fully in the present, have created in society the need to develop new habits of consumption, especially in a scenario in which we try to adopt the most efficient practices to enhance the beauty of our physical appearance. According to some studies conducted by the most important cosmetics companies on the planet, millions of users and consumers in many countries have made significant changes in the consumption of beauty products, which has meant leaving behind some personal care practices that are beginning to become useless. These behavior changes have transcended into a collective movement known as “Conscious Beauty”. Meaning by this, people value beauty and personal care, but we maintain a closer relationship with the care of our body and at the same time, the protection of the environment.
On the other hand, it is already common to find social campaigns where the cultivation of good values in society is encouraged, especially when it comes to our children. Conscious Beautyreflects that consumers of this “new” reality are increasingly consumers of sustainable,
empathetic and supportive products. This is critical if we are to make a greater positive impact on our planet and the future of our children.
How is personal care perceived under the philosophy of Conscious Beauty?
We have turned our personal care routines into a monotonous process in which we repeat daily activities such as getting up, showering, brushing our teeth, using lotions or creams, etc., without stopping to analyze for a minute what it means to have a skin to clean, a few teeth to wash, and above all, the impact that simply takes care of us and pampers us in our mood.
“Conscious” self-care begins with gratitude to our bodies. With the understanding that every part of it, every organ, is there to bring us a benefit. The skin protects our muscles and takes care of the body temperature, the eyes help us to see, our mouth allows us to taste food, express ourselves, share emotions, sing. Our nose, allows us to enjoy delicious aromas. Our ears allow us to perceive the sound of the wind, the singing of a bird or the ideas of others.
Personal care goes beyond a routine. It’s an act of love with ourselves. If we want it, it allows us to place daily attention on the wonderful things that our material body gives us, and leave behind negative thoughts or ideas of ourselves. To look in the mirror to love us and not to judge us.
When we expand consciousness on our bodies, it is normal then that we make sure to place products on our skin that are not only responsible for our health, but also with the nature that contains us. It is here that the other two pillars of conscious beauty are opened: natural cosmetics and sustainability.
Natural Cosmetics and Awareness about what we place in our body
Natural personal care products are no longer a fad. In less than a decade, 33.5% of the global cosmetics market (see Global Report) has been appropriated, representing a market of more than USD 35 Billion, but which also has the expectation of almost doubled over the next 7 years, with a projected increase of 70%. This data reflects the growing interest in consumers, in purchasing products considered natural from the perspective of their ingredients and their preparation process.
¿Qué significa que un producto sea natural?
The first thing you need to know is that the word “Natural” is not regulated. This means that any cosmetics manufacturer can use it, even if their product contains only 1% natural ingredients. That’s why the first step in living a natural and conscious lifestyle is to stop believing in marketing messages, and learn how to analyze your product labels.
While there is no regulation to standardize the concept of natural, if something like an implicit code of ethics has been created for the people we are engaged in natural formulation. So you could say that a natural product is one that:
- It contains ingredients that come directly from nature. For example, carrier oils are obtained by applying cold pressure to the seeds of the fruits
- It contains ingredients derived from nature.This means that the initial ingredient was subjected to a chemical process to obtain the final ingredient. This is the case for ingredients such as gels, emulsifiers and surfactants, which provide functionality to the final product, and may be derived from coconut, cassava or other
- Naturally Identical. These ingredients do not come from nature, but are synthesized in the laboratory, seeking to mimic certain specific properties of a natural ingredient. It is used for cases where natural ingredients may be unstable to formulate. This is the case with vitamin C, for example, where the synthetic ingredient is much more reliable.
Some natural formulators choose to include in their products some synthetic products, which bring interesting properties to the final product, and that have been listed as harmless to health. For this reason, sometimes you may encounter products that claim to be natural by 95% or 98% for example.
The decision to choose between a 100% natural product or product with a lower natural percent will depend exclusively on you, and that’s why we like you to be informed about it.
Free E-Book: Fun Consciousness Rituals
Activities to practice mindfulness with Kids and Tweens
Sustainability and awareness of the impact of our products on the environment
The use of an environmentally friendly product, as seen in this article, has become one of the main motivators for decanting for one or the other. But what does it really mean that a product is sustainable? The reality is that as in natural cosmetics, there are no absolutes regarding this. But we might try to give you some sustainability ideas:
Water-free products
It’s no secret that water is becoming one of the most important natural resources on the planet. Indeed, according to the report on water scarcity prepared by the U.S. government’s Office of Responsibility (GOA), it is estimated
that several U.S. states could face water scarcity in less than a decade. That is why some cosmetic brands have developed products that do not contain water, which hopes to reduce consumption, as well as avoid the use of preservatives that can sometimes be toxic or risky to health.
Unpacked products
These are products made in a solid presentation, which do not require the use of containers that cannot then be recycled and can affect the planet. Such products as have gained special relevance in hair care products.
Products packed in recyclable or biodegradable containers
Many consumers prefer the use of cosmetic products in their traditional presentations, which makes packaging necessary. To do this, contenders are used that can be easily recycled such as glass or aluminum, or that are biodegradable such as carton packaging, although these are limited to products without water.
Circular Economy
Despite the increasing use of glass and aluminum in the cosmetic industry, the truth is that this type of packaging increases the cost of the final product to consumers. That is why the use of plastic remains a cost-effective and perhaps the most widely used option in the industry. That is why companies that use plastic packaging accompany the sale of their products with circular economy campaigns that encourage the collection of used packaging and ensure its recycling.
Biodegradable Ingredients
When we think about the sustainability of our cosmetic products, we automatically think about packaging. However, we should also think about the ingredients that make up the product, since some of these are not biodegradable and affect the planet. An example of this
is the use of micro-plastics as exfoliating agents. These microparticles have been widely used in traditional cosmetics, regardless of their negative impact on the environment. That is why they have been banned in several states of the United States as well as in the countries of the European Union
Cruelty Free
Another trend that has been positioned within the concept of sustainability, is the use of products that do not affect animals, since like plants, they are living beings that are part of nature. That is why the fact that the products have not been previously tested in animals, has become an almost indispensable requirement in the choice of purchase of a consumer.
Why should you think about adopting a conscious beauty practice?
Basically because it will bring important advantages for you and your family that cannot be ignored:
- Superior effect: A single natural ingredient has thousands of properties that act healthily on the skin. Even if this ingredient tries to be synthesized in a lab, it might mimic a couple of its properties, but never give you the full benefits. When it comes to natural cosmetics, ingredients are the main product.
- Environmental care: Companies that promote natural cosmetics usually look for options to be more environmentally friendly, whether in their ingredients, in their manufacturing process or in the packaging of their products. In this article, you can evaluate how eco-friendly the packing you use in your cosmetic products are
- Increased self-esteem: Believeit or not, adopting self-care rituals, in which you thank and speak with love, creates an effect on the way you love yourself. Imagine that this, we could teach it to children from a young time. Well, that’s what we’re here for.
Free E-Book: Fun Consciousness Rituals
Activities to practice mindfulness with Kids and Tweens
In recent years, new trends related to personal care, have sought to create more conscious consumers in terms of the impact that certain beauty products and practices have on the environment, in our body and in our lifestyle. However, before we talk about these trends we must address a concept called “Conscious Beauty” which has gained a lot of relevance in recent times. However, before we speak about this trends, it is importanto to talk about a concept that has gaine much relevance through recent years that is called «Conscious Beauty»
What is conscious beauty?
The new currents of thought, which invite us to live fully in the present, have created in society the need to develop new habits of consumption, especially in a scenario in which we try to adopt the most efficient practices to enhance the beauty of our physical appearance. According to some studies conducted by the most important cosmetics companies on the planet, millions of users and consumers in many countries have made significant changes in the consumption of beauty products, which has meant leaving behind some personal care practices that are beginning to become useless. These behavior changes have transcended into a collective movement known as “Conscious Beauty”. Meaning by this, people value beauty and personal care, but we maintain a closer relationship with the care of our body and at the same time, the protection of the environment.
On the other hand, it is already common to find social campaigns where the cultivation of good values in society is encouraged, especially when it comes to our children. Conscious Beautyreflects that consumers of this “new” reality are increasingly consumers of sustainable,
empathetic and supportive products. This is critical if we are to make a greater positive impact on our planet and the future of our children.
How is personal care perceived under the philosophy of Conscious Beauty?
We have turned our personal care routines into a monotonous process in which we repeat daily activities such as getting up, showering, brushing our teeth, using lotions or creams, etc., without stopping to analyze for a minute what it means to have a skin to clean, a few teeth to wash, and above all, the impact that simply takes care of us and pampers us in our mood.
“Conscious” self-care begins with gratitude to our bodies. With the understanding that every part of it, every organ, is there to bring us a benefit. The skin protects our muscles and takes care of the body temperature, the eyes help us to see, our mouth allows us to taste food, express ourselves, share emotions, sing. Our nose, allows us to enjoy delicious aromas. Our ears allow us to perceive the sound of the wind, the singing of a bird or the ideas of others.
Personal care goes beyond a routine. It’s an act of love with ourselves. If we want it, it allows us to place daily attention on the wonderful things that our material body gives us, and leave behind negative thoughts or ideas of ourselves. To look in the mirror to love us and not to judge us.
When we expand consciousness on our bodies, it is normal then that we make sure to place products on our skin that are not only responsible for our health, but also with the nature that contains us. It is here that the other two pillars of conscious beauty are opened: natural cosmetics and sustainability.
Natural Cosmetics and Awareness about what we place in our body
Natural personal care products are no longer a fad. In less than a decade, 33.5% of the global cosmetics market (see Global Report) has been appropriated, representing a market of more than USD 35 Billion, but which also has the expectation of almost doubled over the next 7 years, with a projected increase of 70%. This data reflects the growing interest in consumers, in purchasing products considered natural from the perspective of their ingredients and their preparation process.
¿Qué significa que un producto sea natural?
The first thing you need to know is that the word “Natural” is not regulated. This means that any cosmetics manufacturer can use it, even if their product contains only 1% natural ingredients. That’s why the first step in living a natural and conscious lifestyle is to stop believing in marketing messages, and learn how to analyze your product labels.
While there is no regulation to standardize the concept of natural, if something like an implicit code of ethics has been created for the people we are engaged in natural formulation. So you could say that a natural product is one that:
- It contains ingredients that come directly from nature. For example, carrier oils are obtained by applying cold pressure to the seeds of the fruits
- It contains ingredients derived from nature.This means that the initial ingredient was subjected to a chemical process to obtain the final ingredient. This is the case for ingredients such as gels, emulsifiers and surfactants, which provide functionality to the final product, and may be derived from coconut, cassava or other
- Naturally Identical. These ingredients do not come from nature, but are synthesized in the laboratory, seeking to mimic certain specific properties of a natural ingredient. It is used for cases where natural ingredients may be unstable to formulate. This is the case with vitamin C, for example, where the synthetic ingredient is much more reliable.
Some natural formulators choose to include in their products some synthetic products, which bring interesting properties to the final product, and that have been listed as harmless to health. For this reason, sometimes you may encounter products that claim to be natural by 95% or 98% for example.
The decision to choose between a 100% natural product or product with a lower natural percent will depend exclusively on you, and that’s why we like you to be informed about it.
Free E-Book: Fun Consciousness Rituals
Activities to practice mindfulness with Kids and Tweens
Sustainability and awareness of the impact of our products on the environment
The use of an environmentally friendly product, as seen in this article, has become one of the main motivators for decanting for one or the other. But what does it really mean that a product is sustainable? The reality is that as in natural cosmetics, there are no absolutes regarding this. But we might try to give you some sustainability ideas:
Water-free products
It’s no secret that water is becoming one of the most important natural resources on the planet. Indeed, according to the report on water scarcity prepared by the U.S. government’s Office of Responsibility (GOA), it is estimated
that several U.S. states could face water scarcity in less than a decade. That is why some cosmetic brands have developed products that do not contain water, which hopes to reduce consumption, as well as avoid the use of preservatives that can sometimes be toxic or risky to health.
Unpacked products
These are products made in a solid presentation, which do not require the use of containers that cannot then be recycled and can affect the planet. Such products as have gained special relevance in hair care products.
Products packed in recyclable or biodegradable containers
Many consumers prefer the use of cosmetic products in their traditional presentations, which makes packaging necessary. To do this, contenders are used that can be easily recycled such as glass or aluminum, or that are biodegradable such as carton packaging, although these are limited to products without water.
Circular Economy
Despite the increasing use of glass and aluminum in the cosmetic industry, the truth is that this type of packaging increases the cost of the final product to consumers. That is why the use of plastic remains a cost-effective and perhaps the most widely used option in the industry. That is why companies that use plastic packaging accompany the sale of their products with circular economy campaigns that encourage the collection of used packaging and ensure its recycling.
Biodegradable Ingredients
When we think about the sustainability of our cosmetic products, we automatically think about packaging. However, we should also think about the ingredients that make up the product, since some of these are not biodegradable and affect the planet. An example of this
is the use of micro-plastics as exfoliating agents. These microparticles have been widely used in traditional cosmetics, regardless of their negative impact on the environment. That is why they have been banned in several states of the United States as well as in the countries of the European Union
Cruelty Free
Another trend that has been positioned within the concept of sustainability, is the use of products that do not affect animals, since like plants, they are living beings that are part of nature. That is why the fact that the products have not been previously tested in animals, has become an almost indispensable requirement in the choice of purchase of a consumer.
Why should you think about adopting a conscious beauty practice?
Basically because it will bring important advantages for you and your family that cannot be ignored:
- Superior effect: A single natural ingredient has thousands of properties that act healthily on the skin. Even if this ingredient tries to be synthesized in a lab, it might mimic a couple of its properties, but never give you the full benefits. When it comes to natural cosmetics, ingredients are the main product.
- Environmental care: Companies that promote natural cosmetics usually look for options to be more environmentally friendly, whether in their ingredients, in their manufacturing process or in the packaging of their products. In this article, you can evaluate how eco-friendly the packing you use in your cosmetic products are
- Increased self-esteem: Believeit or not, adopting self-care rituals, in which you thank and speak with love, creates an effect on the way you love yourself. Imagine that this, we could teach it to children from a young time. Well, that’s what we’re here for.
