The beauty industry is a trillion-dollar industry that has been around for centuries. It is an important part of our culture and society, and it continues to grow every year. However, the beauty industry has changed dramatically in the past few months due to Covid-19. This pandemic has forced companies to change their business models and strategies, and the beauty industry will never be the same again. In this blog post, we will explore the changes that have occurred in the beauty industry and how our beauty has been affected by the pandemic.
What is included in the Beauty Industry?
When you think of the beauty industry as that which makes people look and feel good. But what does that mean? The beauty or cosmetic industry encompasses a wide range of products and services, including cosmetics, skincare, haircare, nailcare, fragrance, and more. It also includes skincare brands, spas, salons, and other businesses that provide beauty-related services.
As said before, this sector of the economy has been around for centuries and it keeps growing proving that is one of the few that is recession-proof probably because people will always want to look their best and feel good about themselves especially, in these times when social media plays an important role in self-esteem.
However, recent pandemia has shown us, that despite its resilience, beauty space is prone to changes, which have made it even more interesting.
How Large is the beauty Industry?
The global beauty industry is a massive global market with estimated sales totaling over $500 billion. The US and China are the two largest markets, with sales of $183 billion and $78 billion respectively.
How Covid-19 Changed the Beauty Industry?
We know that Covid-19 has been a life-changing event for all of us in more than one way. We have been subjected to a change that affected us physically, socially, economically, and emotionally and consequently, changed our behavior.
The new way we all face the world has affected many industries and the beauty category has not been an exception. The way we buy, the things we buy, the needs we face, are just some of the changes that beauty industry statistics are showing after Covid. Let’s check those out!
Has the Pandemic Affected our Skin?
Beyond the change of habits in our social behavior during the pandemic, which brought emotional effects in different beauty industries, I would like to point first to the physiological effects derived from the cleaning and protecting change of habits.
MASKNE...What is that?
This is the term that has been used for acne caused by long-term mask-wearing and started showing signs of dryness and irritated skin.
When your skin rubs too much against the mask, it irritates the top of tiny hair follicles which leads to an appearance similar to acne, especially if you already have acne-prone skin.
Maskne was the biggest skin concern during the COVID-19 pandemic, and despite it might seem that the pandemic is almost gone, the new waves have prevented us from getting rid of such an annoying accessory.
From the cosmetics industry perspective, maskne has been responsible for an increase in sales in acne consumer categories.
Why does the skin in my hands is crumbling?
This may be due to a skin condition that has become more common during the pandemic called hand dermatitis, which is characterized by dry, itchy, and cracked skin on the hands.
This type of dermatitis is probably an effect of the excessive use of soaps, alcohol, and harsh surfactants to keep our hands clean.
This new necessity of extra-clean hands led cosmetic brands to increase sales in cleaning products but because this caused irritation, skin conditioners gained more attention too. paradoxical ah?
Wrinkle-Psychosis... Because of Video?
Because of the pandemic, video call has become our new normal, especially in the work environment.
However, it seems that this has warped the self-image, because according to GCI Magazine, since the beginning of 2021, consumer discussions on aging skin issues have increased: wrinkles and sagging went up by 136%; fine lines up by 185%, and general aging up by 125%.
Apparently, during a video call, we can see every blemish, wrinkle, and dark spot on our faces, and such a scary experience has taken us to a beauty boom in anti-age skin care.
Spa From Home and The Device Revolution
Before Covid-19, the spa was a place you would go to relax, get pampered and maybe have a treatment or two. This habit used to feed not only jobs for beauticians cosmetologists or related specialties but also a market of personal care products and equipment aimed at treating any aspect related to the beauty of the skin or the body.
However, Covid-19 forced beauty places to close their doors temporarily. Did it stop people from willing to feel beautiful? of course not. It forced people to bring the spa home.
We now see people selling at-home beauty devices like never before. In the skincare market, for example, you can find at-home treatments like light therapy, eye massage, microcurrent, exfoliators, cleansing, and others to be used with paired skincare products, giving customers alternatives to make themselves feel better and look their best without having to go out.
Despite beauty industry analysis is showing that people are returning to spas and hair saloons, the device revolution is real and has arrived to stay!
Mental Health and Stress-reduction Skincare?
It’s not a secret that the social restrictions to which we have been subjected during the pandemic, have had repercussions on our mental health and indirectly, in beauty sales too.
According to Cosmetics and Toiletries, the use of skincare to combat stress has become a trending discussion on social media. However, is reducing stress a feature of cosmetic products? or is it more a brand marketing strategy in the beauty market?
The truth is that because of the emotional ups and downs we have experienced during the pandemic, consumer behavior is now more open to consciousness and holistic solutions like the following:
Sustainability is the new norm
I don’t know if you remember that initial isolation period, in which despite how difficult it could be, nature seemed grateful to us. The level of global pollution dropped, we could appreciate animals happy in their habitat. In short, somehow, we realized that our decisions somehow affect the health of our planet.
This consciousness affected current beauty trends. If a beauty brand is not doing right now at least one action towards a more sustainable business, for sure is thinking about that.
If you are looking to be more sustainable with your cosmetics choice, then you should take a look at our previous blog, where we covered the impact that cosmetic packaging has on the environment.
Also, with trends like waterless skincare, beauty brands are doing their best to create an industry that is as sustainable as possible.
The rise of natural skincare
As companies are looking to create skincare products that do not harm the environment, there is an increase in clean beauty, which refers to using cosmetic products, preferably made of natural ingredients that do not represent any health risk.
Despite major brands are thinking natural as well, their cost system is based on the use of lab-made ingredients instead of natural ones. This has reinforced the born of new brands and the growth of those in the indie beauty segment.
An indie brand is characterized by being independently owned and operated. If this segment was already growing rapidly before the pandemic, we are expecting this trend to continue, as people become more interested in the ingredients their cosmetics contain.
DIY and ingredients consciousness
The rise of natural beauty is based on beauty customers’ demands for more ethical brands who follow the concepts of conscious beauty, something beauty giants have yet to do.
Derived from this trend, as people tend to spend more time at home due to the pandemic, there has been an increase in DIY beauty treatments, probably because people want to take care of their beauty needs with more accessible costs and because consumers are more aware of cosmetic ingredients.
With greater awareness of natural cosmetics, searching for natural ingredients has become more popular. According to this article from Skincare Hero, Aloe Vera has gained the title of the most searched ingredient during the pandemic.
Mindful skincare
At Tweengreens, we think that pandemics can be a very difficult situation to be in, especially for teenagers and tweens. That is why our purpose is to create a skincare brand for this age, combining mindfulness and natural beauty. We think this can help them gain higher self-esteem.
Today I want to leave you a nice free resource that helps children practice mindfulness in a fun way.
Free E-Book: Fun Consciousness Rituals
Activities to practice mindfulness with Kids and Tweens
Technology-Driven Skincare Re-invented
This shutdown allowed companies to accelerate their move towards a more e-commerce business model, that emphasizes a «Direct to Consumer» strategy supported in digital marketing.
According to Global Cosmetic Industry Magazine, people have shifted from department stores towards online shopping due to the downward sales trend during the pandemic. Before 2020, 85% of all beauty products were purchased in brick and mortar stores. This percentage was dramatically affected during the lockdown but seems to return rapidly to its place although it appears that retail sales will be 25% to 35% lower than they used to be in 2020.
Beauty companies both legacy brands and indie brands or even digitally native brands have developed multiple digital marketing strategies that allow them to be closer to the customer and of course, increase their online sales. Influencer marketing, social media marketing, several digital channels, search engine marketing (including paid search), sampling strategy, are just a few of them.
Who says Skincare Trends are just for Women?
Male consumers are also interested in beauty and skincare products, but it is not as normalized for them to use beauty treatments as much as women. However, this trend has been changing over the last few years, mostly due to the rise of men influencers who share their beauty routines and experiences with beauty consumers.
Growing brands are not just focusing on developing new channels but also are expanding in different ages like «Gen Z Skincare» or different niches like intimate care for example.
The beauty sector has had a big rebound in 2021 and it is expected to get even better this upcoming year, which is an amazing opportunity for skincare companies to show their innovation and creativity. As the pandemic continues, we can expect to see more products developed that will help treat more skin conditions, help with hygiene and be more aesthetically pleasing.
And now you have reached the end of our post! I hope you found it useful! If you have any questions please put them in the comments below! Also, if you like this kind of blog, subscribe to our newsletter to get the latest news on each of our blogs and products!
Free E-Book: Fun Consciousness Rituals
Activities to practice mindfulness with Kids and Tweens
Subscribe to Our Blog!
About Me
Beatriz Morales
The beauty industry is a trillion-dollar industry that has been around for centuries. It is an important part of our culture and society, and it continues to grow every year. However, the beauty industry has changed dramatically in the past few months due to Covid-19. This pandemic has forced companies to change their business models and strategies, and the beauty industry will never be the same again. In this blog post, we will explore the changes that have occurred in the beauty industry and how our beauty has been affected by the pandemic.
What is included in the Beauty Industry?
When you think of the beauty industry as that which makes people look and feel good. But what does that mean? The beauty or cosmetic industry encompasses a wide range of products and services, including cosmetics, skincare, haircare, nailcare, fragrance, and more. It also includes skincare brands, spas, salons, and other businesses that provide beauty-related services.
As said before, this sector of the economy has been around for centuries and it keeps growing proving that is one of the few that is recession-proof probably because people will always want to look their best and feel good about themselves especially, in these times when social media plays an important role in self-esteem.
However, recent pandemia has shown us, that despite its resilience, beauty space is prone to changes, which have made it even more interesting.
How Large is the beauty Industry?
The global beauty industry is a massive global market with estimated sales totaling over $500 billion. The US and China are the two largest markets, with sales of $183 billion and $78 billion respectively.
How Covid-19 Changed the Beauty Industry?
We know that Covid-19 has been a life-changing event for all of us in more than one way. We have been subjected to a change that affected us physically, socially, economically, and emotionally and consequently, changed our behavior.
The new way we all face the world has affected many industries and the beauty category has not been an exception. The way we buy, the things we buy, the needs we face, are just some of the changes that beauty industry statistics are showing after Covid. Let’s check those out!
Has the Pandemic Affected our Skin?
Beyond the change of habits in our social behavior during the pandemic, which brought emotional effects in different beauty industries, I would like to point first to the physiological effects derived from the cleaning and protecting change of habits.
MASKNE...What is that?
This is the term that has been used for acne caused by long-term mask-wearing and started showing signs of dryness and irritated skin.
When your skin rubs too much against the mask, it irritates the top of tiny hair follicles which leads to an appearance similar to acne, especially if you already have acne-prone skin.
Maskne was the biggest skin concern during the COVID-19 pandemic, and despite it might seem that the pandemic is almost gone, the new waves have prevented us from getting rid of such an annoying accessory.
From the cosmetics industry perspective, maskne has been responsible for an increase in sales in acne consumer categories.
Why does the skin in my hands is crumbling?
This may be due to a skin condition that has become more common during the pandemic called hand dermatitis, which is characterized by dry, itchy, and cracked skin on the hands.
This type of dermatitis is probably an effect of the excessive use of soaps, alcohol, and harsh surfactants to keep our hands clean.
This new necessity of extra-clean hands led cosmetic brands to increase sales in cleaning products but because this caused irritation, skin conditioners gained more attention too. paradoxical ah?
Wrinkle-Psychosis... Because of Video?
Because of the pandemic, video call has become our new normal, especially in the work environment.
However, it seems that this has warped the self-image, because according to GCI Magazine, since the beginning of 2021, consumer discussions on aging skin issues have increased: wrinkles and sagging went up by 136%; fine lines up by 185%, and general aging up by 125%.
Apparently, during a video call, we can see every blemish, wrinkle, and dark spot on our faces, and such a scary experience has taken us to a beauty boom in anti-age skin care.
Spa From Home and The Device Revolution
Before Covid-19, the spa was a place you would go to relax, get pampered and maybe have a treatment or two. This habit used to feed not only jobs for beauticians cosmetologists or related specialties but also a market of personal care products and equipment aimed at treating any aspect related to the beauty of the skin or the body.
However, Covid-19 forced beauty places to close their doors temporarily. Did it stop people from willing to feel beautiful? of course not. It forced people to bring the spa home.
We now see people selling at-home beauty devices like never before. In the skincare market, for example, you can find at-home treatments like light therapy, eye massage, microcurrent, exfoliators, cleansing, and others to be used with paired skincare products, giving customers alternatives to make themselves feel better and look their best without having to go out.
Despite beauty industry analysis is showing that people are returning to spas and hair saloons, the device revolution is real and has arrived to stay!
Mental Health and Stress-reduction Skincare?
It’s not a secret that the social restrictions to which we have been subjected during the pandemic, have had repercussions on our mental health and indirectly, in beauty sales too.
According to Cosmetics and Toiletries, the use of skincare to combat stress has become a trending discussion on social media. However, is reducing stress a feature of cosmetic products? or is it more a brand marketing strategy in the beauty market?
The truth is that because of the emotional ups and downs we have experienced during the pandemic, consumer behavior is now more open to consciousness and holistic solutions like the following:
Sustainability is the new norm
I don’t know if you remember that initial isolation period, in which despite how difficult it could be, nature seemed grateful to us. The level of global pollution dropped, we could appreciate animals happy in their habitat. In short, somehow, we realized that our decisions somehow affect the health of our planet.
This consciousness affected current beauty trends. If a beauty brand is not doing right now at least one action towards a more sustainable business, for sure is thinking about that.
If you are looking to be more sustainable with your cosmetics choice, then you should take a look at our previous blog, where we covered the impact that cosmetic packaging has on the environment.
Also, with trends like waterless skincare, beauty brands are doing their best to create an industry that is as sustainable as possible.
The rise of natural skincare
As companies are looking to create skincare products that do not harm the environment, there is an increase in clean beauty, which refers to using cosmetic products, preferably made of natural ingredients that do not represent any health risk.
Despite major brands are thinking natural as well, their cost system is based on the use of lab-made ingredients instead of natural ones. This has reinforced the born of new brands and the growth of those in the indie beauty segment.
An indie brand is characterized by being independently owned and operated. If this segment was already growing rapidly before the pandemic, we are expecting this trend to continue, as people become more interested in the ingredients their cosmetics contain.
DIY and ingredients consciousness
The rise of natural beauty is based on beauty customers’ demands for more ethical brands who follow the concepts of conscious beauty, something beauty giants have yet to do.
Derived from this trend, as people tend to spend more time at home due to the pandemic, there has been an increase in DIY beauty treatments, probably because people want to take care of their beauty needs with more accessible costs and because consumers are more aware of cosmetic ingredients.
With greater awareness of natural cosmetics, searching for natural ingredients has become more popular. According to this article from Skincare Hero, Aloe Vera has gained the title of the most searched ingredient during the pandemic.
Mindful skincare
At Tweengreens, we think that pandemics can be a very difficult situation to be in, especially for teenagers and tweens. That is why our purpose is to create a skincare brand for this age, combining mindfulness and natural beauty. We think this can help them gain higher self-esteem.
Today I want to leave you a nice free resource that helps children practice mindfulness in a fun way.
Free E-Book: Fun Consciousness Rituals
Activities to practice mindfulness with Kids and Tweens
Technology-Driven Skincare Re-invented
This shutdown allowed companies to accelerate their move towards a more e-commerce business model, that emphasizes a «Direct to Consumer» strategy supported in digital marketing.
According to Global Cosmetic Industry Magazine, people have shifted from department stores towards online shopping due to the downward sales trend during the pandemic. Before 2020, 85% of all beauty products were purchased in brick and mortar stores. This percentage was dramatically affected during the lockdown but seems to return rapidly to its place although it appears that retail sales will be 25% to 35% lower than they used to be in 2020.
Beauty companies both legacy brands and indie brands or even digitally native brands have developed multiple digital marketing strategies that allow them to be closer to the customer and of course, increase their online sales. Influencer marketing, social media marketing, several digital channels, search engine marketing (including paid search), sampling strategy, are just a few of them.
Who says Skincare Trends are just for Women?
Male consumers are also interested in beauty and skincare products, but it is not as normalized for them to use beauty treatments as much as women. However, this trend has been changing over the last few years, mostly due to the rise of men influencers who share their beauty routines and experiences with beauty consumers.
Growing brands are not just focusing on developing new channels but also are expanding in different ages like «Gen Z Skincare» or different niches like intimate care for example.
The beauty sector has had a big rebound in 2021 and it is expected to get even better this upcoming year, which is an amazing opportunity for skincare companies to show their innovation and creativity. As the pandemic continues, we can expect to see more products developed that will help treat more skin conditions, help with hygiene and be more aesthetically pleasing.
And now you have reached the end of our post! I hope you found it useful! If you have any questions please put them in the comments below! Also, if you like this kind of blog, subscribe to our newsletter to get the latest news on each of our blogs and products!
Subscribe to Our Blog!
About Me
